Spending New Dollar Bills vs. Old Dollar Bills

I love this study. Who else but nerdy psychologists think about this sort of stuff? File it under odd facts and save it for your next dull event.photo

We spend worn out bills more easily than we spend crisp, new ones. In a recent study, people were given old, wrinkled bills and crisp, new bills.  They were more willing to bet an old bill than a new one.  New bills seem to give us a sense of pride and we don’t want to part with them as easily.  We don’t like the dirty old ones and people bet them more easily.

Source: Journal of Consumer Research

Try a crisp, new book, Object of Obsession……….

OO v3



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