Spending New Dollar Bills vs. Old Dollar Bills
We spend worn out bills more easily than we spend crisp, new ones. In a recent study, people were given old, wrinkled bills and crisp, new bills. They were more willing to bet an old bill than a new one. New bills seem to give us a sense of pride and we don’t want to part with them as easily. We don’t like the dirty old ones and people bet them more easily.
Source: Journal of Consumer Research
Try a crisp, new book, Object of Obsession……….