Just about everybody has heard about the concept of ‘brainstorming’ . We have been told that if we get a group together and throw out all our ideas, issue no judgments, just enjoy freewheeling sharing, we will produce all sorts of new and fantastic ideas. Well, since that idea was coined, more has been learned so we ought to update our “brainstorming” practices.
Divergent thinking and the brainstorming ideas have not tested out very well, particularly the ‘issue no judgments’. However, there is an improved version that does seem to work because it includes methods that allow gentle judgments at the ideal time. Ideas are not all wonderful, especially when they are new; they need modification.
The newer idea for brainstorming goes like this:
1. Get the group together and pool ideas.
2. Recognize that your idea may give rise to another person’s idea and visa versa. Build upon everyone’s ideas.
3. Move in steps, modify. Don’t be possessive.
4. Be open to new information and change ideas as info becomes available.
5. Remain undefensive and recognize that each individual brings a unique background and dissimilar experiences.
Want to be more creative – writing perhaps? Here is a bestselling book that can help.