“I Worked Hard” As A Message To Over-consume
Two groups were given tasks that took the same amount of work and self-control. However, one group was led to believe(without being actually told), that they had worked harder than members of the other group. In effect, they were cued. The two groups were offered snacks and, within 10 minutes, the group that was cued to believe that they had invested greater effort in the task snacked more and consumed a greater number of calories.
Conclusion: You allow yourself to “be bad” more easily if you believe you have worked harder and invested more than others.