People Pleaser? Eh, It Doesn’t Last Long

We all know that our opinions are influenced by those around people around us -IMG_0978 some more than others. Popular thinking says that we want to conform so much that we tend to deny our own voices. When we hear other opinions, we tend to revise our opinions to conform. This is called social conformity.

But a new study from China found that social conformity doesn’t last very long. Researchers asked subjects to rate faces on attractiveness. After the subjects scored the faces, they were told that a peer group rated the faces differently. They shifted (is this social conformity or being open minded to other people’s ideas?) their opinions closer to the peer group.

 Then, the subjects were asked to rate these same faces after 1 day, 3 days, 7 days or 3 months. After 3 days, people moved back to their original opinions.

 Source: Y Huang, K Kendrick, R Yu, South China Normal University. Psychological Science May 21, 2014

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